1. Sexuality is an essential natural and healthy part of being human; we as

humans are sexual beings lifelong, from conception to death


2. Sexual rights are human rights; all adult sexual expression is acceptable,

as long as it is with consent and without intentional harm


3. Every person deserves to choose whether, how, and with whom they wish

to express their sexuality, alone and/or with a partner


4. Every person deserves to and can have the sexual aspects of one’s life

become realized; every person also has the obligation to take responsibility for

their sexual actions and the impact on self, others and the global environment


5. People do not get rid of parts of themselves as sexual beings; they learn how to

embrace and accept those aspects of self


6. Most practitioners of medicine and mental health care are inadequately trained and prepared to meet the sexual needs of their patients


7. Sex coaching is a direct, powerful and transformational pathway to sexual healing, sexual wellness and sexual success


8. Being a sex coach is one of the highest professions one can choose, allowing the sex coach to clear oneself first, then to become the greatest container for the sexual well-being of clients


9. We at Sex Coach U serve as role models for sex-positivity, sexual empowerment, sexual health and sexual success to the world


10. We as sex coaches must give back to the global community and advocate for sexual well-being and sexual freedom wherever we can have a positive influence

We base our teaching on these ten guiding principles and beliefs:

We uphold Dr. Patti’s credo, “Celebrate your sexual self!”




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